Action1 is a leading Cloud-Native Patch Management Solution provider for modern IT environments with comprehensive features focused on efficiency, security, and compliance that help MSPs and IT professionals to remotely manage and secure their endpoints, as well as streamline their operations and maintain control over their endpoints.
Wow Me Digital team has worked with Action1 on a series of lead-generation campaigns involving social media marketing and advertisement, focused on expanding its reach and increasing user signups through the ads campaign as well as community management.
Our team began by conducting a thorough analysis of the company’s target audience followed by competitor research to gather insights and plan out the social media campaigns. Based on our marketing research, we were able to prepare unique compelling content pieces tailored to the key audience (IT managers and professionals) that included a mix of promotional posts, cybersecurity news, and also highlighted Action1 software’s unique selling points and their most attractive offers that stand out among their patch management competitors.
We developed a content strategy, planned out the social media posts, and launched advertising campaigns across multiple social media platforms, including the most widely used ones – LinkedIn, Facebook, and Twitter, as well as online community platforms such as Reddit, Quora, and Spiceworks.
Within the first six months of the campaign, Action1 Corporation experienced a significant increase in social media followers, engagement, user signups, and brand visibility. Over the course of the project, the Wow Me Digital team made sure to closely monitor the campaign performance and make necessary adjustments to optimize the results.
Our work with Action1 Corporation helped the company achieve its goals of improving visibility and user signups, and yielded a number of successful outcomes – the ad campaign resulted in a total of nearly 25% increase in user signups and a 60% increase in website traffic from social media platforms.